#marketing-affiliates

This topic hub collects our latest reporting and commentary on marketing-affiliates. Use it to follow new developments, revisit older angles, and jump between related market stories from one archive.

• Sydney Sweeney Novig campaign: Does shock advertising drive real betting revenue?

  24 Sep, 2026

  An aggressive look at the Sydney Sweeney Novig campaign, measuring traffic spikes, conversion gaps, regulatory exposure and what operators should watch next.