#market-entry

This topic hub collects our latest reporting and commentary on market-entry. Use it to follow new developments, revisit older angles, and jump between related market stories from one archive.

• FIRST.bet Vyking Bulgaria partnership powers new sportsbook launch

  21 Sep, 2026

  FIRST.bet partners with Vyking to launch a sportsbook in Bulgaria, tackling licensing, AML compliance and crypto liquidity risks for the new venture.