#free-to-play

This topic hub collects our latest reporting and commentary on free-to-play. Use it to follow new developments, revisit older angles, and jump between related market stories from one archive.

• Free-to-Play Gaming: Bernie Yee on High User Acquisition Costs and Misconceptions

  21 Sep, 2026

  However, as Yee notes, free-to-play requires a massive install base to be viable, which can be a significant challenge for developers.