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Google Play in Cars Expands to 16 Brands
Google announced a redesign of its Play Store for vehicles equipped with Google built-in. The update rolls out over the coming weeks and will be available on more than 100 models across 16 brands. The company highlighted the Chevrolet Silverado and GMC Sierra 2027 as examples of vehicles that will benefit most from the new layout.
New Apps Target Parked Time
The redesign adds apps such as Starz, Firefox, Ludo King and JioHotstar, all aimed at filling the driver’s idle moments. Google says the goal is to give drivers more ways to stream shows, play games or browse the web while they wait. The in-car library now contains over 700 apps, including Google Maps and Gemini, which work without a connected phone.
YouTube Audio Carries Into Drive
A key feature is the parked-to-drive YouTube function. Drivers can watch videos on the dashboard while parked; when the car shifts into drive, audio continues in the background. The feature requires a YouTube Premium subscription. Google did not disclose whether the audio will pause if the driver engages the steering wheel or if hands-free controls are available.
Design Adaptability
The new Play layout adapts to the exact shape, orientation and size of the vehicle’s display, according to product director Haris Ramic. Navigation is streamlined, and curated collections change depending on whether the car is moving or parked. The redesign places featured apps, new releases and key details on the Play homepage, allowing drivers to download apps with a single tap.
Partnerships and Future Work
Google said it will continue to design the next generation of in-car media with automakers such as Mazda, Honda, Polestar and Volvo, and with media app developers including Audible, Pandora, SiriusXM, TuneIn and Gaana. No specific timelines were provided.
Market Implications
The update signals a broader trend of automakers monetizing in-vehicle time. By expanding the app ecosystem, Google creates new revenue opportunities for developers and potentially for automakers through licensing or revenue sharing. The requirement of a YouTube Premium subscription could drive subscription growth, but it also raises questions about user friction and data privacy.
Regulatory and Operational Risks
Automakers must ensure that in-car entertainment does not distract drivers. The parked-to-drive feature could trigger regulatory scrutiny if audio continues while the vehicle is in motion. Developers will need to comply with safety standards and may face liability if the feature causes distraction.
What to Watch
Google’s rollout schedule remains vague. The first vehicles to receive the update are unclear, and it is unknown how quickly the feature will be adopted by drivers. The partnership with major media players could shift the competitive landscape for in-car entertainment.
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The update aligns with broader trends in mobile in-app purchases, as seen in the recent slide in mobile in-app purchase revenue for new releases.
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