One of the major draws for players who are looking for an online casino are the bonuses that come with membership. Often these bonuses take the form of a deposit-match, where a casino gives a player a certain percentage of "free money" to play with once he or she joins. This is an effective strategy, but lately there has been a surge in the direction of no deposit code bonuses.
What is a No Deposit Code Bonus?
A no deposit code is a special kind of casino offer that doesn't require players to deposit money into an account in order to get the bonus. It might be a certain number of free spins on a slot machine after joining, or a no-deposit-required bonus that a player is allowed to use to gamble with, but whatever the no deposit bonus is, it's meant to entice players into joining with a proposal that looks less risky.
Reeling in Reluctant Players
There's no disagreeing that bonus offers such as matching a first deposit will draw in new players. However, no deposit bonuses will entice more players to take a particular online casino for a test drive. These players see no risk when it comes to trying out a deposit free code, and it gets them through the door and playing games.
For many casinos that's all they need.
Once players create an account and start playing they get used to a given casino and its layout. That familiarity makes players that much more likely to deposit money to keep playing once they run out of bonus cash to play with. After all, why go to a different website and start a new account when a player already has an account that's activated and ready to go, complete with games he or she knows and likes?